Make-A-Wish Gala: PR Behind the Curtain
Client: Tara INK.
Managing press operations for the Intercontinental Make-A-Wish Gala — from pitch to post-event recap.
Overview
The Intercontinental Make-A-Wish Gala is a high-profile charity event that brings together philanthropists, celebrities, and community leaders. Supporting the communications team at Tara INK. gave me firsthand experience in nonprofit event PR.
My Role
- Assisted with event credentialing and press area management on event night
- Coordinated post-event coverage follow-ups with attending journalists
- Prepared coverage recap reports highlighting tier-1 media placements
- Drafted social media content to extend the event’s reach post-gala
Impact
The event achieved strong media visibility across South Florida outlets, with social media content extending reach approximately 25% post-event compared to prior years.
Lessons Learned
Nonprofit events require a delicate balance: generating excitement while maintaining the dignity of the cause. Every pitch and press interaction must reflect the mission at its core.