How to Build a PR Portfolio from Scratch
Practical steps for new PR graduates to build a compelling portfolio — even before landing your first full-time role.
Start Before You Feel Ready
One of the biggest mistakes new PR professionals make is waiting until they have “enough” experience to build a portfolio. The truth? You can start building yours today — with student work, internship projects, and personal writing samples.
What to Include
Writing Samples
Your portfolio should showcase your range as a writer. Include:
- Press releases (real or practice)
- Media pitches crafted for specific journalists
- Blog posts or bylines published anywhere
- Social media copy with engagement context
Media Coverage
If you’ve secured any placements, document them. Screenshot the article, link to it, and explain what you pitched and why it worked.
Case Studies
Even hypothetical campaigns count. Frame a problem, propose a strategy, and show the thinking behind it. Hiring managers care more about how you think than how many placements you’ve secured.
Platform Choices
You don’t need to build a custom website from scratch. Portfolio platforms like Copyfolio, Adobe Portfolio, or even a clean LinkedIn profile can work. But a personal domain signals professionalism and investment in your brand.
Keep It Updated
Your portfolio is a living document. Schedule a quarterly review to add new samples, update metrics, and remove work that no longer represents your best.
Remember: Quality beats quantity every time. Four excellent samples are worth more than twenty mediocre ones.